![]() In terms of politicians, we have got popular names like Devendra Fadnavis, Nitesh and Nilesh Rane and the MSME Union Minister Narayan Rane, Prasad Lad from BJP, Abu Azmi from Samajwadi party, Rahul Shewale who is an MP from Shiv Sena. Give us a detailed sense of your current client base and the work you have done for them? Irrespective of that, if you are able to drive revenues for them and also help them ease out their pressures by letting data and technology take over, I think this is Buffering's tallest achievement in the last 1 -18 months or so. No one can say who is going to win an election and whether theatres will be filled by a specific movies pull, or who will win the India-South Africa match. ![]() But to use it in an industry which is not into consumer durables or FMCG which is driven by unpredictability, by vague values, by weird sentiments, a sector that is very difficult to predict, is an achievement. Number two, helping them leverage each other's connects using technology and data is a path breaking move and an achievement I would say.Įvery industry uses technology and data. What Buffering has done is to get the three worlds together which are Bollywood, Sports and Politics. In your view, what would you call Buffering's best work over the last two years? We will continue to remain asset light by using these aircrafts on a bilateral leasing policy from the owners of the aircraft offering it to sports, politics and Bollywood. We have added to our luxury side of services a fleet of 11 aircrafts which are leased from businessmen across the country who were not able to monetize this. We have kept Buffering profitable with an EBITDA of about 45%-50%, the last quarter of this fiscal year also looks promising. We helped Nykaa reach out to maximum retail investors during its IPO that came out a couple of months ago. There are certain brands like Nykaa and Lenskart that we have worked with. We have worked with almost all the OTT platforms and we are helping them amplify their content and reach. We have T-Series, Rohit Shetty Productions, Fox Studios, Zee Films and Netfilx. Also, for the Mumbai BMC elections, we already have the mandate from 4 parties starting April or May, subject to Covid conditions, and there has not been a single movie that has released in the theaters post pandemic which Buffering has not done. In the upcoming elections in 5 states in 2022, Buffering aims to get at least 5% of the total revenue that will be spent on 5 states. Currently we manage around 93 politicians across 8 parties, out of which 6 are regional parties, and 2 are National parties. In 2019, we decided to start Buffering, a couple of politician friends offered their accounts to be managed, and from there we never looked back. With our 12-15 years of legacy of collating data, understanding media buying, understanding the usage of technology, we wanted to add value. They are not using enough data, enough tech, they are not speaking with each other, they meet at parties and events but they don't really leverage each other’s strong areas and fill up for each other’s gaps. We manage 93 high profile politicians, what they speak in the house and the Parliament is written by us, conceptualized by us, the data that they use is filtered using our scrubbers and even the Psephology, which is the science of political campaigning, is something that they borrow from Buffering.īuffering handles a diverse portfolio, can you tell us about its various verticals?īuffering was born accidently when we realized that there is some sort of a void between the three worlds. ![]() Similarly, we have amplified something for Star Sports, for Sooryavanshi, 83, Antim and various other Bollywood movies. We started Buffering with an understanding that we would be able to leverage our data, technology, synergies, reach and the dispensation currently in the country in such a way so that we are able to not only monetize, but also add value to these industries. All these three industries require data, amplification, technology plus they want some sort of a syndicate between the three to co-exist in a huge country like India which has 140 crore people who go gaga over politicians, a Bollywood star or be it a K. There has been a huge opportunity that I see among three industries: Bollywood, Sports and Politics.
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